`App Store Publishing Guide`
1. App Store Requirements Overview :
Apple App Store (iOS):
✅ Developer Account: $99/year
✅ Review Time: 1-7 days (average 2 days)
✅ Rejection Rate: 25-35%
✅ Commission: 30% (15% for small businesses)
✅ Global Reach: 1.8B iPhone users
Google Play Store (Android):
✅ Developer Account: $25 one-time
✅ Review Time: Hours to 2 days
✅ Rejection Rate: 5-10%
✅ Commission: 15-30%
✅ Global Reach: 3B+ Android users
Publishing Priority: Google Play first (faster), Apple second (premium users).
2. Pre-Publishing Technical Checklist (15 minutes) :
✅ [ ] App tested on 3+ real devices
✅ [ ] All screens work perfectly
✅ [ ] Login/signup tested
✅ [ ] Payments work (Stripe test mode OFF)
✅ [ ] Push notifications enabled
✅ [ ] Offline mode tested
✅ [ ] Screen sizes: iPhone 15, Galaxy S24, iPad
✅ [ ] No crashes (shake test 100x)
Database Final Check:
✅ User data saves correctly
✅ Images load fast (<2sec)
✅ Cart/payment flow complete
✅ Certificates generate
✅ All quizzes score correctly
3. App Screenshots – The #1 Success Factor (25 minutes) :
Apple App Store Requirements:
iPhone (Portrait): 1242×2688 px (6 images required)
iPad (Portrait): 2048×2732 px (optional)
Format: PNG (no compression)
Max file size: 10MB each
Screenshot Sequence (Copy This Order):
Screenshot 1: Splash Screen + Logo
Screenshot 2: Login Screen
Screenshot 3: Home/Dashboard
Screenshot 4: Key Feature #1 (Courses/Products)
Screenshot 5: Key Feature #2 (Chat/Profile)
Screenshot 6: Results (Quiz/Certificate/Order Success)
Screenshot 7: Onboarding/Welcome
Screenshot 8: Empty State (motivation)
Screenshot 9: Settings/Profile
Screenshot 10: Final CTA/Upgrade screen
Phone Mockup Tools (Free):
1. AppMockUp.com → Phone frames
2. Placeit.net → Device mockups
3. SmartMockups.com → Free templates
Pro Tip: Use Apple’s device bezels (official PSDs from developer.apple.com).
4. App Icon Design – Professional Standards (15 minutes):
Apple Human Interface Guidelines:
✅ Size: 1024×1024 PNG
✅ No rounded corners (Apple adds)
✅ Simple symbol + brand color
✅ No small text (unreadable at 100px)
✅ Works on light/dark backgrounds
❌ No screenshots
❌ No « NEW » badges
❌ No gradients (single solid preferred)
Icon Creation Process:
1. Canva → « App Icon » template
2. Brand color background (#2C5AA0)
3. Simple white icon/symbol
4. Brand initials (MB for MyBusiness)
5. Export PNG 1024×1024
Test Icon:
View at 100x100px → Still recognizable?
Print on paper → Readable?
Works on white/black backgrounds?
5. App Metadata – Convert Downloads to Users (20 minutes) :
App Title (30 chars max):
« My Business Pro » (14 chars)
« ShopPro Mobile » (13 chars)
« CourseApp Learn » (14 chars)
Subtitle (30 chars):
« Courses • Chat • Store »
« E-commerce Fast Buy »
« Learn Anywhere Now »
Keywords (100 chars – Apple only):
mobile app,courses,ecommerce,chatbot,store,shopping,learning
Description Structure (4000 chars max):
First 2 lines (167 chars): Main benefit + CTA
Next 10 lines: 5 key features (bullets)
Next 20 lines: How it solves problems
Next 30 lines: Technical details
Last 5 lines: Support + privacy
Sample First 167 chars:
« Create professional mobile apps without coding! Courses, chatbots, stores. Publish to App Store in 7 days. Perfect for coaches & businesses. »
6. Apple App Store Complete Submission (15 minutes):
1. developer.apple.com → $99 account
2. appstoreconnect.apple.com → « New App »
3. App Information:
• Name, Primary Language, Bundle ID
• Category: Education/Business
• Age Rating Questionnaire
4. App Store tab:
• Upload screenshots (iPhone + iPad)
• App preview video (30sec max)
• Localization (English + Arabic)
5. Build tab:
• Archive from Xcode (Adalo exports)
• Upload via TestFlight
• Submit for Review
Expected Timeline: 24-72 hours review.
7. Google Play Store Submission (10 minutes):
1. play.google.com/console → $25 account
2. « Create App » → Fill details
3. Store Listing:
• Title, short description, full description
• Screenshots (2-8)
• Feature graphic (1024×500)
• App icon, hi-res icon
4. Content Rating:
• Answer 10-15 questions
• Get rating (Everyone / Teen)
5. Pricing & Distribution:
• Free or Paid
• Countries (All or specific)
• Upload APK/AAB file
Expected Timeline: 1-48 hours.
8. Legal Pages Required (10 minutes)
Privacy Policy Generator:
Use: privacy-policy-generator.com
Essential sections:
1. Data collected (email, name, usage)
2. How data used (app functionality)
3. Third parties (Stripe, OpenAI)
4. User rights (delete account)
5. Contact info
Terms of Service:
1. App usage rules
2. No illegal content
3. Payment terms
4. Termination rights
5. Governing law
Add to App:
Settings → Legal → Privacy Policy (external link)
Terms of Service (external link)
9. ASO (App Store Optimization) (10 minutes)
Apple Search Keywords:
100 chars: app,courses,mobile,ecommerce,chatbot,store,shopping,learning,no code
Google Play Keywords:
Same keywords in description
Focus first 100 chars (visible in search)
App Title Optimization:
« MyBusiness: Courses & Store »
« LearnPro: Mobile Learning »
« ShopCourse: Shop & Learn »
10. Post-Launch Success Checklist (5 minutes) :
Day 1: Monitor crash reports
Day 2: Reply to first reviews
Week 1: Update with bug fixes
Week 2: Run App Store ads
Month 1: Analyze retention (Day 1/7/30)
Success Metrics:
✅ 4.5+ star rating
✅ <5% crash rate
✅ 30% Day 1 retention
✅ 10% Day 7 retention
✅ $2-5/user LTV
